We’re absolutely thrilled to announce that Vinco Marketing – your local tourism marketing agency – is now the official partner of Arun District Council in delivering a dynamic, 12-month social media strategy for their destination brand, Sussex by the Sea.
This collaboration marks a major milestone in our mission to support DMOs (Destination Marketing Organisations) and local authorities with expert digital marketing that gets real results. Covering the stunning coastal towns of Bognor Regis, Littlehampton, and the historic gem of Arundel, this campaign is all about driving footfall, boosting local tourism, and making the most of what our incredible South Coast has to offer.
Kicking Off with a Bang
Before we got started on the year-long strategy, our team carried out a full social media audit and ran a 5-week pilot campaign to test the waters. And we’re proud to say – the numbers speak for themselves:
- Over half a million social media views
- More than 7,600 Facebook followers
- 2,400+ content interactions
- A refined Meta Ads strategy that reached brand new audiences outside the district – inspiring them to visit, stay, and explore
By moving away from simple post ‘boosting’ and embracing the full potential of Meta Ads Manager, we introduced a more strategic, upbeat, and tailored content approach that really struck a chord with the audience.
What’s Next?
As a dedicated marketing agency for tourism and hospitality, we know how important it is to not just attract attention – but to sustain it. That’s why the next 12 months will focus on both organic growth and paid media, bringing Sussex by the Sea to life across social platforms with engaging stories, eye-catching visuals, and smart targeting.
We’re working closely with Arun District Council as their chosen tourism marketing agency, helping them build a strong digital presence and support the wider visitor economy across the district.
Local Businesses – We Want You Involved!
If you run a hospitality, leisure, or tourism-focused business in Bognor Regis, Littlehampton or Arundel, we’d love to collaborate. This is your chance to feature in upcoming campaigns that will shine a spotlight on everything that makes your part of Sussex by the Sea so special.
As Harriet Coombs, Economic Development Officer at Arun District Council, put it:
“We’ve been thoroughly impressed with the results of the test campaign. It’s clear that a strong, well-managed social media strategy can have a real impact on local tourism and the wider visitor economy. This is part of a 12-month strategy, with a longer-term approach currently being developed by the council. We’re excited to continue this work with Vinco Marketing and to support our local businesses in reaching even more people.”
This partnership is a brilliant example of what happens when a DMO and a strategic marketing agency come together with a shared goal: to boost tourism, support local business, and create lasting digital impact.
Want to find out more or get your business involved? Visit 👉 www.sussexbythesea.com
