How to avoid the dreaded junk file – Tip 2

The dreaded junk file

Tip 2: Check your content In the last post in this series, we mentioned the importance of getting it right when it comes to the subject line of your email in a marketing campaign. After all, it’s the first thing that someone sees and might make or break their decision on whether to open it […]

Social Media Image Sizes for 2016

Social media image sizes

We are often asked by clients what size should my social media images be? So we have come across this fantastic infographic that shows you all the sizes you need to create the perfect resolution images for your social media channels.

Email Spam: How to avoid the dreaded junk file – Tip 1

The dreaded junk file

Tip 1: Look at your subject line It can be a major frustration when businesses know that they have a product or piece of information that their customers will want to hear about, but it doesn’t even make it as far as their inbox, let alone their line of vision.

Long Form Content – why you need it in your life!

Long form content

When it comes to content creation to attract and engage an audience, many marketers believe in the short and sweet approach. Converting people within a few lines, in order to get them hooked quickly before they lose interest.

Welcoming your email subscribers

D1 vodka purple skull

After you subscribe to an email data list you often receive a welcome email. It is so important to ensure these welcome emails give a fantastic first impression of your business. They need to make the subscriber feel loved and offer them value where possible.

8 business Instagram tips

The most inspirational brand on Instagram

Instagram is quickly becoming one of the fastest growing social media channels around. It also boasts the highest engagement of any social network, with 4.21% engagement per post compared with 0.07% for Facebook posts.

The hottest shades to use in your branding this year

Pantone shades

The colours you employ for your marketing campaigns set the standard for your brand. They can make your digital efforts stand out in a crowded marketplace and increase brand recall – essential if you want to really maximise your owned, earned and paid media reach.

The most inspirational brand on Instagram

The most inspirational brand on Instagram

The beauty of the Instagram platform and the reason it has over 450 million users is the way it serves as inspiration. By following brands and people on this ‘images speak louder than words’ platform, essentially each user’s timeline ends up being a personalised motivation reel. It’s also a particularly non-intrusive platform which until very […]

3 blog ideas you can use right now

3 blog ideas

Running a successful blog is reliant on many things, not least of all having a passion for writing about the topic you’re centring your blog around and making it relatable for your intended audience. As if that wasn’t challenge enough, there is always the need to keep your content and approach fresh with the regular […]