At Vinco Marketing, we’re always excited to help brands tell their story through bold, beautiful design—and our latest collaboration with The Little Botanical is a perfect example of how powerful creative partnerships can bloom.
We were thrilled to work alongside The Little Botanical as they launched their brand-new floral collection, Flowers with Soul, in partnership with the incredibly talented Jane Scott Flowers. This collection celebrates the beauty and vibrancy of nature through eight unique, hand-crafted bouquets, each one designed to bring joy, make a statement, and elevate any space with its bold botanicals and sculptural foliage.
Designing a Look That Speaks to the Soul
Our role in this creative journey began with developing a visual identity for Flowers with Soul. The Little Botanical team wanted something that felt fresh, modern, and aligned with both their signature style and Jane Scott’s contemporary floral artistry.
The result was a product logo that strikes the perfect balance: elegant, yet bold. Organic, yet graphic. A mark that reflects the soul of the collaboration, nature-inspired, full of character, and designed with intention. From there, we extended the identity into a full suite of product touchpoints.
From Logo to Labels: A Cohesive Brand Experience
After locking in the product logo, we worked closely with The Little Botanical team to roll out the identity across a variety of brand materials. This included:
- Product Tags: Every bouquet in the Flowers with Soul range now comes with a custom-designed gift tag featuring the new logo and elegant typography. It’s a small touch that adds a lot of charm and reinforces the premium, thoughtful nature of the collection.
- Promotional Materials: From launch offer postcards to care instructions and social assets, we helped ensure every element was visually aligned with the spirit of the new range. The brand’s signature kraft paper wrapping and earthy tones were the perfect canvas to showcase this elevated floral identity.
A Celebration of Nature, Creativity, and Collaboration
This launch has been more than just a product drop, it’s a creative celebration of two brands coming together to do something special. The Little Botanical has always made nature stylish and accessible, and Jane Scott Flowers brings an unmatched sense of floral artistry and modern flair. With Flowers with Soul, they’ve created something that feels truly fresh and timeless.
And we’re proud to have helped shape how that story is told, through design that’s as thoughtful and soulful as the flowers themselves.
Whether it’s a birthday, a milestone, or just a moment that calls for beauty, Flowers with Soul is about more than giving flowers – it’s about giving a feeling. And we’re honoured that Vinco Marketing could play a part in bringing that feeling to life with our graphic design and branding services.
