How to avoid the dreaded junk file – Tip 2

The dreaded junk file

Tip 2: Check your content In the last post in this series, we mentioned the importance of getting it right when it comes to the subject line of your email in a marketing campaign. After all, it’s the first thing that someone sees and might make or break their decision on whether to open it […]

Long Form Content – why you need it in your life!

Long form content

When it comes to content creation to attract and engage an audience, many marketers believe in the short and sweet approach. Converting people within a few lines, in order to get them hooked quickly before they lose interest.