How to avoid the dreaded junk file – Tip 2
Tip 2: Check your content In the last post in this series, we mentioned the importance of getting it right when it comes to the subject line of your email in a marketing campaign. After all, it’s the first thing that someone sees and might make or break their decision on whether to open it […]
Email Spam: How to avoid the dreaded junk file – Tip 1
Tip 1: Look at your subject line It can be a major frustration when businesses know that they have a product or piece of information that their customers will want to hear about, but it doesn’t even make it as far as their inbox, let alone their line of vision.
Welcoming your email subscribers
After you subscribe to an email data list you often receive a welcome email. It is so important to ensure these welcome emails give a fantastic first impression of your business. They need to make the subscriber feel loved and offer them value where possible.
