Why You Should Use a Marketing Company Not Just a PPC Specialist for Your Paid Ads

When businesses consider investing in pay-per-click (PPC) advertising, it’s tempting to look for a standalone PPC specialist. After all, they know the platforms, can set up campaigns, and optimise bids. But if your goal is to grow—not just spend—then you need to spend your ad budget wisely and to do this, you need more than just technical […]