Long Form Content – why you need it in your life!

Long form content

When it comes to content creation to attract and engage an audience, many marketers believe in the short and sweet approach. Converting people within a few lines, in order to get them hooked quickly before they lose interest.

What is marketing automation? And should I be using it?

Marketing automation

In its very simplest form, marketing automation refers to any automatically triggered channel communication from brand to user, prompted and managed via software product or online platform plugin. Most typically and widely used in the management of repetitive marketing tasks like those found in most email and social media channels as well as some basic […]

The forgotten Google+

Google Plus

Social media is key for SEO for any business online. Alongside social channels such as Facebook, Twitter and Instagram is Google Plus, which is often overlooked as part of a social media strategy. Despite not being a popular platform, Google Plus does has lots to offer. There are currently over 150 million active users worldwide and when used […]