What Are Meta Ads and Why Should Your Business Use Them?
In the competitive world of digital marketing, Meta Ads formerly known as Facebook Ads, have become an effective tool for reaching your ideal customers online. With access to a vast audience across Facebook, Instagram, Messenger and more, Meta Ads enable businesses to promote their services to precisely targeted groups, based on real data. But what are […]
Vinco Appointed as Social Media Agency for Tourism Brand
We’re absolutely thrilled to announce that Vinco Marketing – your local tourism marketing agency – is now the official partner of Arun District Council in delivering a dynamic, 12-month social media strategy for their destination brand, Sussex by the Sea. This collaboration marks a major milestone in our mission to support DMOs (Destination Marketing Organisations) […]
Unlocking the Hidden Power of Dark Social to Boost Your Social Media Impressions
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. One of the most intriguing and often overlooked elements in this space is “dark social.” If you haven’t delved into this concept yet, you’re missing out on a significant opportunity to increase your social media impressions and deepen your audience engagement. […]
How to stand out on social media?
When thinking about what to post it’s tempting to follow the crowd, isn’t it? After all, if everyone is posting about the same thing, it must be of interest, right? This might work to get you views in the short term but this can backfire if it is your only strategy. People will stop paying […]
How to choose your social channels
When it comes to social media, there are a lot of ways to market your business and increase awareness. But to be successful, you need to find what works best for you and your audience. There can be a huge amount of pressure to be ‘everywhere’ so in this blog, we’ll look at which channels […]
Why you should be using Facebook advertising in 2017
Let’s face it, the decision of where and how to advertise your business online can be a daunting one, especially if you are making a hefty marketing spend. It pays to know you’re going to hit it right first time and reap the rewards soon after. Over the last ten years, Google Adwords has been […]
Are you up to date with the latest changes to Facebook?
As with most aspects of the digital age, sites such as Facebook and search engines like Google are constantly updating and changing the way they do things to satisfy their user experience.
Are you using UTM values?
In marketing and advertising campaigns, clients are understandably keen to see results, but, when it comes to online marketing campaigns, this has been traditionally quite difficult to produce.
Social Media Image Sizes for 2016
We are often asked by clients what size should my social media images be? So we have come across this fantastic infographic that shows you all the sizes you need to create the perfect resolution images for your social media channels.
8 business Instagram tips
Instagram is quickly becoming one of the fastest growing social media channels around. It also boasts the highest engagement of any social network, with 4.21% engagement per post compared with 0.07% for Facebook posts.
