Valentine’s Day Marketing Ideas: Making Hearts (and Sales) Flutter

Valentine’s Day is one of the most lucrative opportunities for brands to connect with their audiences, drive sales, and build lasting customer relationships. With the rise of multi-channel marketing, brands can amplify their campaigns and ensure they’re reaching customers across a variety of touchpoints. Here at Vinco, we’ve rounded up some innovative ideas and real-world […]
Navigating the New VAT Challenges: How Private Schools Can Strategically Market Themselves for Success

Introduction As the educational landscape continues to evolve, independent schools face new financial challenges, particularly with the recent imposition of VAT on school fees. This added cost necessitates that private schools work harder to retain existing students and attract new ones. Effective marketing and sales strategies have never been more crucial. This blog outlines essential […]
The Blame Game

In the last couple of years there have been some major changes in the United Kingdom that have had an impact on the business world, Brexit and GDPR being the main two. But what has this meant to business in the UK? I am often hearing the owners of businesses of all sizes and industries […]
What Santa should be bringing your marketing prospects this Christmas

Christmas is just around the corner and let’s face it, as the excitement builds, we are all hoping that the gifts we give will go down a treat with our loved ones. Remember the infamous Harvey Nichols #giftface ad last year? Well, we’ll be having none of that this year, thanks!
Are you using UTM values?

In marketing and advertising campaigns, clients are understandably keen to see results, but, when it comes to online marketing campaigns, this has been traditionally quite difficult to produce.
Why is Google Analytics useful?

It’s easy to see why literally millions of website managers make use of Google Analytics and it is without doubt the most popular analytics solution there is out there.
How to avoid the dreaded junk file – Tip 2

Tip 2: Check your content In the last post in this series, we mentioned the importance of getting it right when it comes to the subject line of your email in a marketing campaign. After all, it’s the first thing that someone sees and might make or break their decision on whether to open it […]