After you subscribe to an email data list you often receive a welcome email. It is so important to ensure these welcome emails give a fantastic first impression of your business. They need to make the subscriber feel loved and offer them value where possible.
This fantastic infographic by Easy SMTP looks at the differences between welcome emails and bulk marketing emails, including when best to send your emails and the best subject lines. It even gives you ideas of what you should include in the email copy.
If you need help with your email marketing campaigns then get in touch today. We can do everything from email template design and development to software implementation, full management and email marketing strategy.