Because your brand isn’t just how it looks – it’s how it makes people feel.
When people hear the word brand, they often think logo. But the truth is, branding goes far deeper. It’s not just your colour palette or font choices, it’s the tone of your voice, the emotions you evoke, and the experience people have every time they encounter your business.
At Vinco, we believe a great brand doesn’t just look the part, it feels intentional, authentic, and unmistakably you. Whether you’re launching something new or breathing life into an existing brand, here’s how we help you build something with real impact.
Start with the Mood, Not the Logo
Before we touch colour swatches or typography, we start with a simple but powerful question:
How do you want people to feel when they encounter your brand?
Do you want to be bold and energising? Warm and nurturing? Sleek and sophisticated? These emotional cues shape every creative decision that follows and ensure your brand connects on a deeper level.
When we worked with The Little Botanical as their branding agency, their brand needed to feel modern and design-led — a curated haven for houseplant lovers. We chose a soft, natural colour palette, warm tones, and elegant typography to build a sense of tranquillity, style, and quiet confidence. The result? A brand experience that feels as beautiful and thoughtful as the products themselves.
Define Your Personality and Purpose
Before design comes direction.
To build a brand that reflects you, we guide our clients through foundational questions:
- What are your brand values?
- What’s your tone of voice?
- What impression do you want to leave behind?
Your brand is your business’s personality — and just like any great personality, it should be clear, consistent, and compelling.
For The Little Botanical, their personality is friendly, modern, and helpful. Their messaging isn’t just about products; it’s about helping people feel confident with plants even if they’ve never kept one alive before. That sense of empathy and encouragement is baked into every piece of content they share. But they are also about making house plants ‘cool’ and different to the house plants you might find at your local garden centre.
Design with Intention, Not Just Aesthetic
Great branding isn’t about looking pretty. It’s about communicating meaning.
Every design choice, from colours and fonts to icons and photography sends a message. These subtle cues shape how people perceive your business, often before they’ve read a single word.
In The Little Botanical’s case, we used:
- A muted, nature-inspired palette to reflect calm and sustainability
- Clean, minimalist typography for a premium yet approachable feel
- Real home photography to inspire customers and show products in context
Together, these elements create a visual identity that feels grounded, aspirational, and instantly recognisable.
Consistency Builds Trust and Recognition
Branding is not a one-off design task, it’s a long-term relationship with your audience.
When your brand shows up consistently from your social media feed to your packaging, from your website to your welcome emails – you build trust. You become recognisable, reliable, and relatable.
With The Little Botanical, we ensured their brand was cohesive across every touchpoint:
- Instagram, Pinterest and email newsletters
- Product packaging and printed materials
- E-commerce site and product descriptions
- Customer support and delivery experience including branded delivery boxes
Every interaction reinforces the brand’s promise and personality. That consistency isn’t just visually appealing – it drives customer loyalty.
Branding is Emotional Work
At its core, branding is about creating a connection. It’s about telling your story in a way that invites people in and helps them see themselves in what you offer.
It’s not just about being seen, it’s about being felt.
At Vinco, we combine strategy, design, and storytelling to help brands grow with clarity and confidence. Whether you’re starting from scratch or evolving something that no longer feels aligned, we’re here to help you create a brand that truly reflects who you are and resonates with the people you most want to reach.
Ready to build a brand that feels just right?
We’d love to help. Get in touch and let’s start something meaningful.
Photography by Julia Toms Photography.
