The Client
Bognor Regis is a seaside town most famous for being the home of the holiday resort, Butlins. It gets the most hours of sunshine compared to any other UK town and is located just 1 hour 30 minutes from central London. Today the town still attracts families, couples and has a large number of students living in the area.
Vinco set out to make it their mission to really understand Bognor Regis. This helped them to create a place brand which we as a town can be really proud of but which also resonates with our target audience.
Denise Vine, Head of Business & Economy, Arun District Council.
Client
Project Type
Place Brand Creation
Services
A Place Brand that Stands Out
Commissioned by West Sussex County Council and Arun District Council, we developed a destination brand identity to match the town’s fun atmosphere. The logo captures the locality of being by the sea and the bold front shows friendliness and the bright, bold and striking colours are there to gain attention.
After creating brand guidelines we then created a tourism marketing campaign, which was seen across social media by over 400,000 people and seen via multi-media such as the radio and via traditional print media which received over 1.6M impressions.
