The Client
The Little Botanical is a modern, inspirational approach to indoor house plants. Their mission is to inspire more people to make plants part of their lives. When the brand was founded back in 2017, they had a dream to bring beautifully packaged, easy-care, low maintenance houseplants to customers. Now they are stocked in the likes of John Lewis, Waitrose, Dobbie’s and dominate the UK house plant market
With their expertise and our long-standing relationship, they were the perfect choice to bring our design brief to fruition, seamlessly integrating all elements. From captivating artwork to enhancing display messaging and crafting stylish tags and information boards, Vinco’s dedication and artistic flair have breathed life into our design concept.
Morag Hill, Co-Founder, The Little Botanical.
Client
Project Type
Large Format Design
Services
An Award-Winning Design at Chelsea Flower Show
Vinco were thrilled to be selected as the design & marketing agency to assist The Little Botanical in designing their silver medal-winning stand at the 2024, RHS Chelsea Flower Show. The stand was designed to offer visitors an immersive experience, blending vibrant interiors with peat-free, British-grown greenery. The exhibit aimed to create a sensory journey, enriched by carefully curated display boards and messaging that allowed visitors to connect deeply with The Little Botanical brand. We produced the stand identity along with marketing materials and merchandise.
We connected the physical experience with a digital experience one by leading visitors to an online space where we captured data which was then marketed to following the event. Visitors could also purchase their speciality created ‘Chelsea Collection’.
