The Client

Bognor Regis is a seaside town most famous for being the home of the holiday resort, Butlins. It gets the most hours of sunshine compared to any other UK town and is located just 1 hour 30 minutes from central London. Today the town still attracts families, couples and has a large number of students living in the area.

A Place Brand that Stands Out

Commissioned by West Sussex County Council and Arun District Council, we developed a destination brand identity to match the town’s fun atmosphere. The logo captures the locality of being by the sea and the bold front shows friendliness and the bright, bold and striking colours are there to gain attention.

After creating brand guidelines we then created a tourism marketing campaign, which was seen across social media by over 400,000 people and seen via multi-media such as the radio and via traditional print media which received over 1.6M impressions.

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